Alohi — Studio JKI

Summary

Challenge. Alohi’s creative brief described a woman choosing among wine, cocktails and alcoholic seltzers who wanted to stay present in the occasion. The task was to express that intended social experience through the brand and package.

Solution. We explored creative directions around color, flavor, light and social settings, then carried the work into can artwork and campaign imagery. A framed wordmark, floral field and clear flavor band gave the proposition a visible structure.

Studio JKI — strategy and design, led by James Kennedy. The brief describes the intended experience, not a measured consumer outcome.