Hyde’s Hail Mary — Studio JKI

Summary

Challenge. Hyde’s Hail Mary presents a sparkling hemp beverage through the familiar language of shandy. The packaging task was to give four flavors a shared identity across cans and boxes.

Solution. We developed the identity and packaging system, using the diagonal name, crest and cream-and-gold structure to hold the family together. Flavor names and color distinguish Lemon, Apple, Ginger and Orange without rebuilding the design for each SKU.

Studio JKI — strategy and design, led by James Kennedy. This case focuses on the documented identity and packaging work.