Teazy — Studio JKI

Summary

Challenge. Teazy was moving beyond its original THC iced tea line into functional iced tea. The new product needed a clear proposition in a much wider tea category, while retaining the Southern character of the brand.

Solution. We worked with the founding team on the new form, formula direction and positioning, then carried the proposition into identity, packaging, copy and retail collateral. Social Iced Tea put the social invitation first; the ingredient story supported it.

Studio JKI — strategy and design, led by James Kennedy. Product development was collaborative; technical formulation was not solely the studio’s contribution.