03 / Beverage retail readiness
Carry the story
into the store.
Make the product’s place clear to distributors, buyers and the people choosing it in store or in hospitality. Build a connected set of materials around the product and the conversation each format needs to support.
Typical engagement · Four weeks
Talk through your projectWho it is for
Start where you are.
Your product and packaging are ready to present. You need practical materials for distributor, retail or hospitality conversations, with a consistent product story across the set.
Scope & deliverables
- A distributor deck, one-pager and buyer sheet.
- Three fridge clings and three channel strips.
- A sold-here sticker and hospitality table tent.
- Case stacker artwork, with quantity and supplier scope agreed for the project.
- Artwork and communication design. Printing and production costs are separate.
How we work
From the question
to a clear next step.
Prepare the story and inputs
Review the package, product information, available imagery and intended sales channels. Clarify what buyers need to understand and what shoppers need to notice.
Build the sales materials
Translate the product story into the distributor deck, one-pager and buyer sheet. Keep the information useful for the person presenting and the person deciding.
Adapt for the point of choice
Carry the message into the agreed retail and hospitality formats. Coordinate the required dimensions and prepare artwork for the specified uses.
Related experience / Teazy
The same story,
beyond the can.
Our documented Teazy engagement connected positioning and product direction with identity, packaging, copy and retail collateral. That connected scope is relevant to preparing a brand for its sales conversations.
The image shows Teazy’s package system. Visit the project for the public account of the engagement.
View the Teazy project ↗
A few practical questions
Before we begin.
What should be ready before we start?
Bring the current product story, approved package design, product information and any available imagery or sales materials. We also need to know the intended channels and the formats or supplier specifications already in place.
Is this right for an early beverage idea?
Retail readiness is most useful when the product and packaging are ready to present. If those decisions are still open, begin with positioning or product and packaging design.
Which files and materials are included?
The scope includes a distributor deck, one-pager, buyer sheet, three fridge clings, three channel strips, a sold-here sticker, a hospitality table tent and case stacker artwork. Final formats and case stacker supplier scope are agreed for the project.
How long does it take, and is printing included?
The typical engagement is four weeks. Printing and production costs are separate. The working schedule depends on the agreed set and the product information and format specifications available.
Does this include distributor representation or guarantee placement?
The service prepares sales and retail communication materials. It does not include distributor representation or promise retail placement, sales or conversion results.
Let’s talk about your drink
What are you making?
Tell us where the project stands and what needs to happen next.